Loreal Curl Expression Anti Build-Up Cleansing Shampoo 300ml

The L’Oréal Professionnel Curl Expression Anti-Build Up Cleansing Shampoo is an essential clarifying treatment designed specifically for the unique needs of curly and coily hair. Textured hair often requires heavy styling products that can leave a dulling residue; this 300ml professional cleanser acts as a “reset button” to eliminate buildup from hard water, pollution, and oils. Its lightweight, gel-like texture transforms into a rich, quick-foaming lather that cleanses deeply without compromising the hair’s delicate lipid barrier. Developed with global curl experts, it ensures that your curls are perfectly primed to receive the benefits of subsequent masks and treatments.

Key Benefits

• Deeply Purifying Action: Effectively removes 2x more buildup and impurities than a standard shampoo, ensuring your scalp and hair are thoroughly refreshed.

• Balanced Hydration: Contains 3% plant-based Glycerin, a powerful humectant that delivers long-lasting moisture even during cleansing.

• Barrier Protection: Formulated with Urea H, which helps the scalp and hair fiber retain moisture while reinforcing the natural protective barrier.

• Strength & Vitality: Enriched with Hibiscus Seed, a rich source of amino acids and high-grade vitamins, to help maintain the strength and health of every curl.

• Non-Stripping Formula: Unlike harsh clarifying shampoos, this professional formula is free from silicones and parabens, ensuring a weightless finish that preserves natural volume.

• Sensory Professional Fragrance: Features a sophisticated floral scent with notes of Star Jasmine, Orchid, and Freesia, providing a luxurious salon experience at home.